How One Simple Concept Can Increase Your Sales
We all want to belong. As humans we feel the need to fit in somewhere, anywhere. I call it the "herd mentality"... we tend to follow what everyone else is doing.Well, Bob and Bill across the street each have satellite dishes... that means I have to get one too.Everyone is driving around in a SUV...
that means I have to drive one too.Everyone is wearing baggy pants... that means I have to wear them too.Everyone is carrying around a cell phone... that means I have to carry one around too.My friends are drinking Smirnoff Ice... that means I have to drink it too.Can anybody say mooooo?The herd mentality is an interesting phenomena that YOU as an internet marketer can take advantage of.You need to convey to your potential customers that everyone else is buying your product and they would be missing out if they didn't do the same.How you may ask?Well, one way is by using testimonials on your website. Lots of them! Most people will gladly give you a testimonial.
All you have to do is ask.Testimonials establish trust and credibility too, which by the way, are the two biggest things you need to close out a sale online.When people see that everyone else is buying the product from you they tend to want to get it for themselves.Let me share a story with you. A while back I was about to purchase some advertising. I was just about to click the order button and then I stopped myself.I asked myself why I wanted to make the purchase...Well, first and foremost was the price. It was a good deal. It piqued my interest but it didn't seal the deal for me.What did it? It was all of the testimonials I read of satisfied customers.
It was the "icing on the cake"... the extra push needed for me to say mooo and to whip out my credit card.Now, whether you understand my "herd mentality" concept or not... it really doesn't matter, the point I'd like to drive across is this...Do not underestimate the power of testimonials!They are one way to increase your sales by just using your existing traffic.Ask for them! Use them! They work!.
Al Martinovic is the publisher of the Millenium Marketers Newsletter where you will find powerful internet marketing concepts, killer strategies, useful tips, no bull business advice.http://www.milleniummarketers.comSavvy Car Owners and Buyers Take Information Highway to the Bank
Tucson, Arizona (ContentDesk) December 2, 2005 -- The Technological Age and the information highway have changed the auto industry forever. Consumers are more informed, more confident and better equipped than ever to buy, sell and maintain their cars. Researching vehicles has become standard for everyday automobile consumers. Dealer showrooms and lots are empty of customers. Where are they? At home of course on the internet taking notes and comparing cars.
Consumers now have access to dealer invoice information, blue book and market value information, and critically important mechanical and safety information. Internet websites like http://www.mycarstats.com serve up Free Car Reports on 1990 through current year model cars, trucks and SUVs. Reports include auto recalls, technical service bulletin summaries, investigations and documented consumer complaints. With this information in hand consumers make better decisions when...
Savvy Car Owners and Buyers Take Information Highway to the Bank
Suv > Savvy Car Owners and Buyers Take Information Highway to the Bank
Behind on the Mortgage? Keep a Clear Head, says HomeSavers USA
(ContentDesk) October 30, 2005 -- With American job losses exceeding 300,000 from hurricane damage alone, its no surprise that mortgage delinquencies are up. If you are falling behind on your mortgage, the mortgage company does not want your home, but they cannot allow you to remain delinquent. Many will allow you to catch up over time; they can rewrite the loan or defer payments. According to HomeSavers USA, a national crisis center, if you fall behind on your mortgage, remember the three Cs:CommunicationDo not avoid your mortgage company. Return their phone calls, describe what it was that caused you to miss payments.
Suggest plans you can keep."It's common for homeowners to shut down communication. They screen calls and toss letters from the mortgage company. With many collectors calling each day, it's the only defense for some," says David Moakler, CEO at HomeSavers USA.Cooperation Provide them with the information they may need, w-2s bank statements, medical receipts,...
Behind on the Mortgage? Keep a Clear Head, says HomeSavers USA
Suv > Behind on the Mortgage? Keep a Clear Head, says HomeSavers USA